Googlepedia or The Future of Management

Googlepedia: The Ultimate Google Resource

Author: Michael Miller

Googlepedia® Third Edition

The all-encompassing book about everything Google. Not only will you learn advanced search techniques, but you also will learn how to master Google’s web and software tools. It’s all inside!

Google Chrome

Google’s new web browser

Google Gadgets

create your own gadgets

Google Gears

turn web applications into desktop applications

Android

use Google’s phone

Blogger

create your own personal blog

Gmail

Google’s web-based email service

Google Web Search

the most popular search on the Internet

Google AdSense

put profit-making ads on their own website

Google AdWords

buy keyword advertising on the Google site

Google Product Search

find hot deals without ever leaving your office chair

Google Calendar

a web-based scheduling and public calendar service

Google Desktop

search documents and emails on your PC’s hard drive

Google Docs

create and share web-based word processing and spreadsheet documents

Google Earth

a fun way to view 3D maps of any location on Earth

YouTube

view and share videos over the Web

Google Groups

a collection of user-created message forums

Google Maps

maps, satellite images, and driving directions for any location

GOOGLE MAY BE THE INTERNET’S MOST POPULAR SEARCH SITE, BUT IT’S ALSO MORE THAN JUST SIMPLE WEB SEARCHES.

• Use Google developer tools and APIs

 
• Create MySpace and Facebook applications with OpenSocial

 
• Use Google Gears to turn web-based applications into desktop applications

 
• Use Google to search for newsheadlines, scholarly articles, and the best prices on the Web

 
• Read and respond to blog postings and create your own blogs with Blogger

 
• View the latest viral videos with YouTube

 
• Use Android, the new Google phone

 
• Use Google with the Apple iPhone and iPod Touch

 
• Create maps and driving directions with Google Maps

 
• Use Google’s free web-based email service Gmail

 
• Create your own custom Google Maps mashups–and put customized Google search on your own website

 

Michael Miller has written more than 80 nonfiction how-to books, including Que’s Absolute Beginner’s Guide to Computer Basics, YouTube for Business, and Photopedia: The Ultimate Digital Photography Resource.

Category: Internet

Covers: Google

User Level: Intermediate to Advanced

 

Table of Contents:

1	Inside Google	9
2	Searching the Web	23
3	Searching the Google directory	55
4	Searching for people and phone numbers	69
5	Searching for financial information	79
6	Searching blogs and blog postings	97
7	Searching for scholarly information	117
8	Searching for university, technical, and government information	131
9	Searching for words and definitions	139
10	Searching for other special information	147
11	Customizing Google and the Google home page	161
12	Making Google safe for kids	175
13	Using Google in other languages	181
14	Using Google as a calculator and converter	195
15	Keeping updated with Google alerts	211
16	Searching for bargains with Froogle and Google catalogs	221
17	Buying and selling - online and locally - with Google base	245
18	Using Google maps	267
19	Using Google map mashups	295
20	Using Google Earth	317
21	Sending and receiving Email with Gmail	351
22	Instant messaging with Google talk and Gmail chat	387
23	Using blogger	401
24	Searching Google images	435
25	Downloading video entertainment from Google video	443
26	Using Google answers	465
27	Using Google book search	475
28	Using Google groups	489
29	Using Google news	507
30	Using Google mobile services	519
31	Using the Google toolbar	531
32	Using Google desktop	547
33	Using Google calendar	567
34	Using Picasa	585
35	Using Google pack	607
36	Submitting your site - and increasing your ranking	619
37	Making money with Google AdSense and AdWords	639
38	Using Google within your organization	667
39	Adding Google to your Website	675
40	Creating custom search applications	683
41	Creating Google map mashups	691
42	Exploring Google labs	703
43	Beyond search : what's next for Google	717
App. A	Google's site directory	727
App. B	Google's country-specific sites	731
App. C	Google's advanced search operators	737

The Future of Management

Author: Gary Hamel

What fuels long-term business success? Not operational excellence, technology breakthroughs, or new business models, but management innovation-new ways of mobilizing talent, allocating resources, and formulating strategies. Through history, management innovation has enabled companies to cross new performance thresholds and build enduring advantages.

In The Future of Management, Gary Hamel argues that organizations need management innovation now more than ever. Why? The management paradigm of the last century-centered on control and efficiency-no longer suffices in a world where adaptability and creativity drive business success. To thrive in the future, companies must reinvent management.

Hamel explains how to turn your company into a serial management innovator, revealing:

•The make-or-break challenges that will determine competitive success in an age of relentless, head-snapping change.
•The toxic effects of traditional management beliefs.
•The unconventional management practices generating breakthrough results in "modern management pioneers."
•The radical principles that will need to become part of every company's "management DNA."
•The steps your company can take now to build your "management advantage."

Practical and profound, The Future of Management features examples from Google, W.L. Gore, Whole Foods, IBM, Samsung, Best Buy, and other blue-ribbon management innovators.

Fortune

Like many great inventions, management practices have a shelf life...Gary Hamel explains how to jettison the weak ones and embrace the ones that work.

USA Today

His casual and frank writing style makes this akin to a one-on-one management master-class he is holding for you every morning for a week at Starbucks. No decaf allowed.

The New York Times

If companies now innovate by creating new products or new business models . . . why can't they do the same in how they manage organizations?

Fast Company

Among the prescriptions . . . more incentives for employees at all levels, and clearer ties between results and recognition.

BusinessWeek

There's much here that will resonate with forward-thinking managers.

The Financial Times

...he offers an intriguing account of what managing in the future is going to look like.

Forbes.com

Here's a great idea from Gary Hamel . . .

Publishers Weekly

Though this authoritative examination of today's static corporate management systems reads like a business school treatise, it isn't the same-old thing. Hamel, a well-known business thinker and author (Leading the Revolution), advocates that dogma be rooted out and a new future be imagined and invented. To aid managers and leaders on this mission, Hamel offers case studies and measured analysis of "management innovators" like Google and W.L. Gore (makers of Gore-Tex), then lists lessons that can be drawn from them. He doesn't gloss over how difficult it will be to reinvent management, comparing the new and needed shift in thinking to Darwin's "abandoning creationist traditions" and physicists who had to "look beyond Newton's clockwork laws" to discover quantum mechanics. But the steps needed to make such a profound shift aren't clearly outlined here either. The book serves primarily as an invitation to shed age-old systems and processes and think differently. There's little humor and few punchy catchphrases-the book has less sparkle than Jeffrey Pfeffer's What Were They Thinking?-but its content will likely appeal to managers accustomed to b-school textbooks and tired of gimmicky business evangelism. (Oct.)

Copyright 2007 Reed Business Information