Virtualization for Dummies
Author: Bernard Golden
Virtualization has become a “megatrend”—and for good reason. Implementing virtualization allows for more efficient utilization of network server capacity, simpler storage administration, reduced energy costs, and better use of corporate capital. In other words: virtualization helps you save money, energy, and space. Not bad, huh?
If you’re thinking about “going virtual” but have the feeling everyone else in the world understands exactly what that means while you’re still virtually in the dark, take heart. Virtualization for Dummies gives you a thorough introduction to this hot topic and helps you evaluate if making the switch to a virtual environment is right for you.
This fun and friendly guide starts with a detailed overview of exactly what virtualization is and exactly how it works, and then takes you on a tour of the benefits of a virtualized environment, such as added space in overcrowded data centers, lower operations costs through more efficient infrastructure administration, and reduced energy costs through server consolidation.
Next, you’ll get step-by-step guidance on how to:
• Perform a server virtualization cost versus benefit analysis
• Weigh server virtualization options
• Choose hardware for your server virtualization project
• Create a virtualized software environment
• Migrate to—and manage—your new virtualized environment
Whether you’re an IT manager looking to sell the idea to your boss, or just want to learn more about how to create, migrate to, andsuccessfully manage a virtualized environment, Virtualization for Dummies is your go-to guide for virtually everything you need to know.
Table of Contents:
Foreword.Introduction.
Part I: Getting Started with a Virtualization Project.
Chapter 1: Wrapping Your Head around Virtualization.
Chapter 2: Making a Business Case for Virtualization.
Chapter 3: Understanding Virtualization: Technologies and Applications.
Chapter 4: Peeking at the Future of Virtualization.
Part II: Server Virtualization.
Chapter 5: Deciding Whether Server Virtualization Is Right for You.
Chapter 6: Performing a Server Virtualization Cost-Benefit Analysis.
Chapter 7: Managing a Virtualization Project.
Chapter 8: Choosing Hardware for Your Server Virtualization Project.
Part III: Server Virtualization Software Options.
Chapter 9: Migrating to Your New Virtualized Environment.
Chapter 10: Managing Your Virtualized Environment.
Chapter 11: Creating a Virtualized Storage Environment.
Part IV: Implementing Virtualization.
Chapter 12: Implementing VMware Server.
Chapter 13: Implementing Fedora Virtualization.
Chapter 14: Implementing XenExpress.
Part V: The Part of Tens.
Chapter 15: Ten Steps to Your First Virtualization Project.
Chapter 16: Ten Virtualization Pitfalls to Avoid.
Chapter 17: Ten Great Resourceson Virtualization.
Index.
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BrandDigital
Author: Allen P Adamson
In his best-selling book, BrandSimple: How the Best Brands Keep it Simple and Succeed, Allen P. Adamson showed in a straightforward manner how powerful brands get built. In a similarly engaging style, BrandDigital explains that in the quickly accelerating digital marketplace the basic principles of branding have not changed, but rather, are more important than ever. He clearly demonstrates that brand professionals have an unprecedented opportunity to use digital tools and media to learn more about their customers and offer experiences that better reinforce customer relationships – and build brand equity.
Based on over 100 interviews with top branding professionals, Adamson makes his point with case studies from companies including Ameriprise, Burger King, General Mills, Hewlett-Packard, Johnson & Johnson, Nike, PepsiCo, and Procter & Gamble. He provides numerous examples of why, particularly in the digital arena, it’s never been more important to gain significant insights about consumers; to establish a simple, compelling, and credible brand promise; and to make good on this promise. Along with putting into proper context the role Google, YouTube, Second Life, social media, and blogs play in the branding process, Adamson shows how the best companies are taking advantage of evolving digital technology to build stronger brands and stronger bonds with their customers.
See Allen's interview on ABC: http://abcnews.go.com/video/playerIndex?id=5652297
Publishers Weekly
Adamson (BrandSimple) explores the new digital branding landscape, its plethora of choices and new terminology, citing corporations such as Nike, Proctor & Gamble and Unilever to demonstrate how the best marketers are using digital tools to build and manage their brands. Adamson surveys the gamut of new technologies and methods, presenting how social sites like Facebook and MySpace can be used as part of the branding mix, whether companies can get a better return on the development costs of television ads if they reformat them for YouTube, how to keep digital promotion integrated with traditional outreach and how to determine which technology to use to reach one audience versus another. In addition to providing a list of new terms all branding professionals should thoroughly understand, he covers such relevant topics as digitally watching consumers in action, organic content on company Web sites and spiders, and establishing a clear brand voice. Informative and engagingly written, this book will guide marketers and executives through the rapidly changing digital landscape and help them make informed decisions regarding the most effective branding opportunities available for their companies. (Aug.)
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