Art and Design in Photoshop
Author: Steve Caplin
Fancy designing your own classic and contemporary movie posters, books and magazine covers?
Feel like turning your photographs into works by Turner, Matisse and Magritte?
Want to create illustrations in the styles of The Simpsons, steampunk and Victorian engravings?
Then you need Art and Design in Photoshop.
In this unique book, acclaimed master of photomontage and visual trickery Steve Caplin shows you how to stretch your creative boundaries. Taking the same tried-and-tested practical approach as his best selling How to Cheat in Photoshop titles, Steve's step-by-step instructions recreate a dazzling and diverse array of fabulous design effects. You'll learn how to design everything from wine labels to sushi cartons, from certificates to iPod advertising, from textbooks to pulp fiction.
Written by a working pro, the clear guidelines pinpoint exactly what you need to know: how to get slick-looking results with minimum fuss, with a 16-page Photoshop Reference chapter that provides an at-a-glance guide to Photoshop tools and techniques for less experienced users. Steve explains both typography and the design process in a clear, informative and entertaining way.
All the images, textures and fonts used in the book are supplied on the accompanying CD-ROM. Imaginative, inspirational and fun to use, this book is a must-have for every creative Photoshop user, both amateur and professional.
* Learn to quickly and ingeniously create fantastic graphic effects in Photoshop, from graffiti to classic art, newsprint and stained-glass windows
* Easy and fun to use with clear step-by-step instructions and hundreds of screenshots.
*Backwards compatible: fully up-to-date with the latest Photoshop release but also relevant for use with previous versions of Photoshop
Table of Contents:
How to use this book 1
1 Typogrraphy 2
2 Principles of design 26
3 Contemporary design 42
4 Poster design 68
5 Works on paper 106
6 Books and magazines 126
7 Great Works of art 152
8 Packaging 184
9 Any other business 200
10 Photoshop reference 224
Index 245
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Guerilla Marketing on the Internet: The Definitive Guide from the Father of Guerilla Marketing
Author: Jay Conrad Levinson
Add the Internet to Your Marketing Arsenal-Guerrilla Style!
The Father of Guerrilla Marketing, Jay Conrad Levinson, changed marketing forever when he unleashed his original arsenal of marketing tactics for surviving the advertising jungle on a shoestring budget. And now, Levinson and online marketing masters Mitch Meyerson and Mary Eule Scarborough once again show you how to beat the odds by combining the unconventional, take-no-prisoners Guerrilla Marketing approach with today's ultimate marketing weapon-the Internet.
Learn how to use the internet Guerrilla style. Level the playing field, and achieve greater online visibility. Boost traffic to your website. Convert visitors into paying clients. Capture and keep your market share, and create multiple income streams-all while saving time and money!
This complete Guerrilla Marketing online guide includes:
- The 10 most effective Guerrilla strategies
- Case studies of the five greatest online Guerrilla Marketing campaigns
- How to create a high-impact website on a budget
- Low-cost tactics for maximizing traffic
- The 12 biggest internet marketing mistakes and how to avoid them
- Creative tactics and cutting-edge tools that inspire customers to take action
- Essential information on cutting-edge technology
JAY CONRAD LEVINSON is the author of more than 30 Guerrilla Marketing books as well as 24 other business books. His Guerrilla concepts have influenced marketing so much that today his books appear in 37 languages and are required reading in many MBA programs worldwide.
MITCH MEYERSON is the founder of Guerrilla Marketing Coaching, author of 7 other books and a leading internetmarketing expert.
MARY EULE SCARBOROUGH is a former Fortune 500 marketing executive and independent marketing consultant. Meyerson and Scarborough are also the co-authors of Mastering Online Marketing.
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