E-Marketing
Author: Judy Strauss
The 5th edition of E-Marketing treats the subject as traditional marketing with a twist: the Internet and other technologies have had a profound effect on the way we do business. This transformation has resulted in new business techniques that add customer value, build customer relationships, and increase company profitability.
Stressing product, pricing, distribution, and promotion, the authors use a strategic perspective and give many important practices not covered in previous editions: namely, blogs, social networking, online branding, and search marketing. Point-of-purchase scanning devices, databases, and other offline technologies are discussed.
For anyone interested in learning more about electronic marketing, this is an excellent handbook; its comprehensive glossary makes this a must-have reference.
Interesting textbook: The Magic of Digital Printing or Data Mining for Business Intelligence
MCSA: Windows Server 2003 Core Requirements (70-270, 70-290, 70-291)
Author: James Chellis
• Includes the two Study Guides: MCSA/MCSE Windows Server 2003 Network Environment Management and Maintenance Study Guide (70290), and MCSA/MCSE Windows Server 2003 Network Infrastructure Implementation, Management and Maintenance Study Guide (70291)
• As well as one additional backlist Study Guide: MCSA/MCSE Windows XP Professional Study Guide, Third Edition (70270), 078214412-8, Paper/CD, $49.99 US/$69.95 CAN/$34.99 UK
• Plus two bonus CDs featuring an evaluation version of Windows Server 2003 and two additional bonus exams for each title.
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